- Prada will be launching 100 Ethereum NFTs on Thursday
- Prada’s partnership with Cassius Hirst leads to the minting
- The Ethereum NFT buyers will be rewarded with airdrops and amazing experiences among other benefits
Prada announced that it will be launching 100 Ethereum NFTs on 2nd April 2022. The launching will be as a result of its partnership with Cassius Hirst.
The partnership has created the Prada x Cassius Hirst button shirts. These unisex shirts come in black or white colors.
The NFT to be launched will comprise a Giffy of the black or white shirts. They will have an Airdrop serial number and a number related to the physical shirt. Buyers will get both the digital asset and physical shirts.
After the launch, the buyers will be rewarded with free airdrops, a wholesome experience, and other major benefits.
Prada’s previous NFT projects
On the first Thursday of every month, Prada holds an event on its website, The Prada Timecapsule.
The most recent NFT project was the partnership between Prada and Adidas. The partnership brought about Adidas for Prada Resource Collection. The NFT featured user-generated and creator-owned art.
The partnership’s goal was to bring the participants from the fashion and design walls into the crypto space.
The NFT was minted in January of this year 2022. The NFT prize stands at $140 (0.77 ETH) for a single NFT. 468 ETH have already been traded.
Prada collaborates with the Hirst family
The Hirst family is well-known for their NFT. Previously, Damien Hirst, father to Cassius Hirst, had his first collection of NFT minted, The Currency.
The NFT was minted in July of 2021 and is currently worth a whopping |$ 9360 (5.2 ETH) for each NFT. On the day of the application, the NFT was worth $2000 each.
Damien Hirst reportedly made a whopping $25m in the sale of this NFT. He produced “The Currency” project with HENI, an art services business founded by Hage.
Prada joins other luxurious brands in leveraging digital assets
Previously we have had brands such as Gucci, which had plans to start receiving payments in the form of cryptocurrencies. This was to kick off at the end of May 2022 starting with five of its stores based in the United States.
Other high-end fashion brands shifting their focus on the crypto ecosystem include Balmain and Balenciaga.
These brands and many more will benefit largely from the product validation that comes along with blockchain.
