The famous fruit and vegetable vendor, producer and marketer, Fresh Del Monte acquires a blockchain-powered traceability solution from Decapolis Food Guard for Quality Assurance.
Fresh Del Monte Produce now adopts blockchain-powered traceability solutions for quality assurance. The firm invested in Jordanian and UK-based startup Decapolis for the blockchain solution.
Del Monte plans to facilitate and innovate the best solutions for its products and services. The leading vertically integrated producer of fresh fruits and vegetables invested in a 39% stake in Decapolis.
Del Monte and blockchain technology
Fresh Del Monte CEO, Mohammed Abu-Ghazaleh believes that today’s customers remain very cognizant of the food they purchase. Through blockchain technology, consumers can identify exactly what goes into the product.
The consumer also knows where the product traveled until its point of purchase for consumption. Mohammed claims that the firm is excited to roll out the traceability solution to all Del Monte products.
The blockchain-based solution seeks to get control of assessments at every stage. The traceability technology will use QR Codes from the planting up phase to the distribution level.
Deploying blockchain technology ensures that data remains immutable. The technology also ensures QR codes on product labels certify and to end traceability. Anyone who scans the QR code will see a complete log of product information from farm to fork.
Del Monte plans to push its technology-driven mission a notch higher through blockchain technology. The CEO reiterated that Del Monte remains steadfast in attaining its vision.
The firm aims to become the leading global reference platform for food trade compliance and certification.
The traceability solution
Meanwhile, the World Economic Forum (WEF) lauded the move by Del Monte. WEF stipulated that blockchain technology acts as a game changer needed in the food trade industry.
The technology will make things run smoothly in the global seafood supply chain. The move comes irrespective of future disruptions.
Based on the pandemic, a lot of challenges and inefficiencies were mounted in 2020. Decapolis Food Guard provides full traceability solutions through QR Codes.
The move to use blockchain technology renders the solution immutable. Traceability allows for trusted record keeping in the supply chain. This is irrespective of whether it impacts consumer knowledge, food safety, or quality analysis.
Fresh Del Monte and Decapolis also plan to provide the Decapolis Food Guard (DFG) to other interested businesses.
Decapolis food guard
Decapolis successfully developed and deployed this solution in the private and public sectors. The firm spans four continents.
Today, Decapolis remains optimistic about its promising partnership with Fresh Del Monte. Decapolis claim that they intend to embark on this endeavor with full confidence.
The CEO and founder of Decapolis claimed that they will remain steadfast in achieving the company goals. Fresh Del Monte continues to influence the food market by delving into blockchain technology.
