• Binance’s focus will be on user experience and innovation
• The tour will be the first global concert that will demonstrate the power of Web3 technology in the entertainment space.
• The event will be hosted at the Rogers’ Center on July 8.

Binance is now an official sponsor of The Weeknd’s New Tour called ‘After Hours Til Dawn’.

The tour will be the first global concert that will demonstrate the power of Web3 technology in the entertainment space.

The deep dive into the Web3 zone will enhance the fan base experience in the tour and boost sales of albums while promoting crypto adoption.

The company plans to collaborate with the Canadian singer and record producer as the tour kicks off in The Weeknd’s hometown of Toronto.

The event will be hosted at the Rogers’ Center on July 8.

Focus on user experience and innovation

An exclusive NFT collection for the tour will be released and virtual tickets will pave the way for the Non-Fungible Tokens. 

In an interview, The Weeknd assured his loyal fans and supporters that Binance is all about the people, the community, and ensuring inclusivity across all spheres of life. 

He then emphasized that Binance’s focus on user experience and innovation was what impressed him and prompted his move to sign a contract with the company. 

Earlier this week, Binance also announced that the user-enhanced experience in The Weeknd’s Tour will manifest in several ways. It will include a link-up with The Weeknd’s creative studio, HXOUSE to promote co-branded merchandise and facilitate the NFT collection

The Binance-Weeknd Bromance

The Binance Co-Founder, Yi He, portrayed his excitement for having an exclusive partner for The Weeknd’s Tour and the objective of providing a platform for the fans and other users to familiarize themselves with crypto.

The Co-Founder reiterated that the crypto market is completely community-driven and that the move will also empower other artists in the mainstream pool to aid in crypto adoption.

As the United Nations World Food Programme Global Goodwill ambassador, the Weeknd, set up the XO Humanitarian Fund to solve the hunger problem across various affected areas in the world.

The Binance community will also donate $ 2 million to propel the Humanitarian fund. The collaboration between The Weeknd and Binance will boost a further 5% on sales of NFTs to add to the Fund.

With an increasing rate of crypto adoption, the crypto market has immensely expanded and has therefore created a gap in the awareness chamber not only in Africa but across the globe. 

The company is expected to educate people on the usage of cryptocurrencies, facilitate crypto adoption and strengthen ties with different partners such as Central Banks that still abhor crypto usage.

By collaborating with famous brands in the music industry, Binance will push its objectives more easily. 

Earlier on the Blockchain and Cryptocurrency Awareness Tour (BCAT), supported by Binance, conducted its tour across Africa to create awareness and spread financial knowledge on digital assets and crypto adoption.